If you are interested, please read the entire job description and follow the application process below. Applications can be submitted to [email protected]. Only complete submissions will be reviewed.
Founder-Led Personal Brand
1099 Contractor, Full-Time or near Full-Time $60,000–$120,000 annually based on experience and location.
New York preferred, not required
Overview
I’m a founder (Freshly & Petfolk), operator (Petfolk co-CEO), and investor (Cutting Horse Venture Capital), building a long-term, founder-led personal brand (The Advantage Newsletter & Wise Track Podcast) focused on startups, decision-making, operating fundamentals, and long-term thinking.
Social media is the distribution layer, not the product.
This role is for someone early in their career who is exceptional at social growth, editorial judgment, creative execution, and modern AI-powered workflows. You will own my social presence end-to-end across LinkedIn and Instagram, with TikTok as an emerging channel and X used solely for repurposed distribution.
This is not a traditional social media manager role.
This is a high-ownership role for someone who thinks like an operator, has strong taste, uses AI fluently, and treats distribution as a compounding system rather than a posting task.
If hired, there will be no agency. You are the system.
The Objective
Over the first 12 months, your primary objectives are to:
2–5x growth on LinkedIn (11.5K followers) and Instagram (3.5K followers)
Get TikTok off the ground as a consistent organic channel
Turn the podcast into a repeatable, compounding distribution engine
Build durable content, production, and distribution systems
Protect credibility and signal quality at all costs
Growth matters. Credibility matters more.
What You Will Own
You will fully own social execution, creative production, and podcast distribution strategy.
This role combines editorial judgment, creative direction, and growth execution.
1. Strategy and Editorial Judgment
This is the most important part of the role.
You are responsible for:
Deciding what gets posted and what does not
Framing ideas clearly, confidently, and natively for each platform
Developing repeatable formats that scale without diluting quality
Knowing when not to post, even if the content is available
Challenging ideas internally when something won’t translate on social
This role requires taste, restraint, and judgment. We optimize for signal over volume.
You are responsible for turning the podcast (coming in March) into a growth and distribution asset, not just content.
This includes:
Upstream Strategy
Partnering with the podcast team on guest selection, prioritizing guests with aligned audiences and real distribution potential
Helping define what “good” looks like for a guest from a distribution perspective
Identifying social-first moments to capture before and during recordings
Social Editing Direction
Defining clear guidance for social edits, including: – Hooks – Clip length – Framing – Pacing – Platform fit
Reviewing social clips and providing actionable feedback to editors
Continuously improving clip performance through iteration
Guest Distribution and Collaboration
Designing a guest distribution plan for each episode
Coordinating with guest social teams to maximize joint distribution
Providing guests with clear assets, guidance, and timing
Tracking which guests and formats drive meaningful downstream engagement
You are expected to actively shape what gets produced and how it is distributed. This is not a passive coordination role.
3. Content Packaging and Execution
You will:
Turn podcast, newsletter, and long-form inputs into social-native content
Shape hooks, framing, and captions using AI as a force multiplier
Create and edit light design assets, carousels, and short-form clips
Ensure content feels native, thoughtful, and intentional
Heavy copywriting is not required. Strong judgment and framing are.
4. Creative Shoots (1–2 per Month)
You will fully own creative shoots from start to finish.
This includes:
Defining the strategic purpose of each shoot
Determining required formats and deliverables in advance
Sourcing and coordinating photographers, videographers, and editors
Building production schedules and shot lists
Directing content capture with specific social outputs in mind
Overseeing post-production through final, social-ready assets
Shoots are not exploratory. They are designed for distribution outcomes.
5. AI-Driven Workflow
AI is a core expectation, not a bonus.
You will:
Use AI extensively for ideation, drafting, iteration, and analysis
Build repeatable prompt systems and workflows
Continuously improve speed and quality through better tooling
Progress toward light automation over time
We care about outcomes, not tools.
6. Publishing, Community, and Analytics
You will:
Own posting cadence and scheduling across platforms
Engage thoughtfully in comments and DMs
Identify high-signal interactions and escalate appropriately
Track performance weekly
Translate insights into concrete changes
What You’ll Be Given
You will have strong raw material:
Weekly podcast recordings
Social-ready podcast clips
Monthly photo and video shoots (which you will lead)
Weekly newsletter
Blog posts and long-form essays
Your job is not to generate ideas from scratch. Your job is to decide what deserves distribution and how it should show up publicly.
What This Role Is (and Is Not)
This role is:
High ownership
Judgment-driven
Creative and analytical
Systems-oriented
Built for someone obsessed with improvement
This role is not:
A scheduling role
A paid media role
A passive content coordinator
A brand marketing role
A growth-hack or virality-at-all-costs role
The Profile That Will Succeed Here
You are likely a strong fit if you:
Are early in your career but have already shipped a lot
Have helped grow social accounts meaningfully
Understand how podcasts fuel social distribution
Are comfortable directing creative talent
Have strong taste and editorial instincts
Use AI fluently and thoughtfully
Take extreme ownership and operate independently
Traits That Matter More Than Anything
Extreme ownership – you treat this like your own agency
Obsession with craft – you want to be elite at social growth
Competitive drive – you care deeply about winning and improving
What Success Looks Like
First 90 days
Clear social and podcast distribution system
Strong collaboration rhythm with the podcast team
First guest-driven distribution wins
Clean execution of a creative shoot
Consistent posting cadence
By 12 months
2–5x LinkedIn and Instagram growth
TikTok established as a meaningful organic channel
Podcast functioning as a core growth lever
Repeatable content and guest distribution systems
Minimal oversight required
Working Model and Compensation
1099 contractor
Full-time commitment or near Full-Time this is a 40+ job
$60,000–$120,000 annually, based on experience and fit
New York preferred, not required
Hands-on ramp period, followed by high autonomy
How to Apply
To apply, please submit all of the following:
1. Portfolio or Examples (Required)
Social accounts you’ve owned or materially influenced. Stragetgy, anayltics or growth results.
Examples of posts, reels, or formats you personally shaped. How you shaped or designed them, the strategy, and performance.
Anything else demonstrating creative talents: design, editing, etc.
2. Practical Exercise (Required)
Using only publicly available content about me, create:
2 short-form reels
1 Instagram post
1 LinkedIn text post
1 LinkedIn carousel
Guidelines:
All content must be repurposed from existing public material
Focus on judgment, framing, and platform-native execution
AI usage is encouraged, but should stay on brand. It should not feel AI-generated.
Perfection is not required; taste and thinking are
3. Short Written Response (Required)
Why this role fits what you want to build in your career
How you use AI in your workflow
One creator or founder whose distribution you admire and why
Low-effort or over-templated submissions will not move forward.
Email the above to [email protected], and I will contact you on the next steps.
Thanks in advance for your interest and thoughtful submissions.
Social Media Manager