Thanks for reading the twenty-seventh issue of The Advantage. This week is about the two things that actually decide who wins: process and speed. Not the best product. Not the perfect answer. The team that runs the process hardest and decides fastest.

The watch is Will Barron, who has coached over 1,000 business owners on selling. His seven points confirmed something I have believed for 20 years: no matter what you do, and especially if you are a founder, you are a salesperson. I push back on exactly one of his points, and I will tell you why.

Then in the Practical Edge, a saying I first heard from my brother-in-law that might be the truest statement in business: money loves fast decisions. The data backs it up. Let's get into it.