Thanks for reading the twenty-eighth issue of The Advantage. This week has a single through-line: the best founders do less telling and more asking. The two most powerful tools in this issue are both questions.

First, the Worth Watching. Last week I told you sales is the most important job a founder has. This week I am handing you the training manual: a 41-minute interview with Chris Voss, the FBI's former lead international kidnapping negotiator and author of Never Split the Difference, the single greatest sales book I have ever read.

Then in the Practical Edge, the problem-solving tool I use more than any other. It is free, it fits in one word, and it is the difference between treating symptoms and curing the disease. Let's get into it.