The wire went out and our bank account was essentially empty...

How We Burned Through Nearly Every Dollar We Had Raised — The Advantage

How we burned through nearly every dollar we had raised — the Freshly facility

The Advantage · June 2026 · 3 min read

We had just raised $7 million. A few weeks later, our bank account was essentially empty.

And that’s the part that still makes me laugh. Here’s the whole story.

01 — THE PROBLEM

A chicken-and-egg problem with a hard deadline

10,000 sq ft

our Phoenix facility — and we were out of room

$7M

just raised — but a bigger plant cost more

We raised our Series A starting in March of 2015 and closing in June of 2015. At the time, we were running out of capacity in our Phoenix facility, a 10,000 square foot building. The timing created a classic chicken-and-the-egg problem. We had just raised $7 million, but getting a bigger manufacturing facility was going to cost more than that.

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