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Oliver Buchannon
Mike Wystrach

Founder, operator, and investor sharing what works, what doesn’t, and what I’m learning.

The Advantage Newsletter

The Advantage #08: The Machine Learns Your Voice, the iPhone Moment Repeats, and the Newsletter Writes Itself

Feb 18, 2026

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12 min read

The Advantage #08: The Machine Learns Your Voice, the iPhone Moment Repeats, and the Newsletter Writes Itself

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #07: The Aisle Stops Selling, Environments Start Winning, and Friction Becomes Freedom

Feb 17, 2026

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10 min read

The Advantage #07: The Aisle Stops Selling, Environments Start Winning, and Friction Becomes Freedom

Mike Wystrach
Mike Wystrach

Blog

You Won't Lose Your Job to AI. You'll Lose It to an AI Power User.

Feb 17, 2026

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10 min read

You Won't Lose Your Job to AI. You'll Lose It to an AI Power User.

Why AI fluency, not AI usage, will separate the winners from the displaced

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #06: When Thinking Gets Cheaper, Luck Gets Designed, and Focus Gets Sharper

Feb 4, 2026

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9 min read

The Advantage #06: When Thinking Gets Cheaper, Luck Gets Designed, and Focus Gets Sharper

Mike Wystrach
Mike Wystrach

Blog

The Grocery Shelf Is No Longer Where Velocity Is Won

Jan 29, 2026

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7 min read

The Grocery Shelf Is No Longer Where Velocity Is Won

A Cutting Horse Thesis on the Digitization of Discovery

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #05: The Best Time Ever to Start, The Hardest Time to Last

Jan 28, 2026

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9 min read

The Advantage #05: The Best Time Ever to Start, The Hardest Time to Last

Mike Wystrach
Mike Wystrach
CPG’s Golden Era Belongs to Builders, Not Speculators

Jan 22, 2026

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5 min read

CPG’s Golden Era Belongs to Builders, Not Speculators

Why patience, product obsession, and long-term thinking win in today’s market

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #04: The belief advantage, impossible limits, and making the future familiar

Jan 21, 2026

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7 min read

The Advantage #04: The belief advantage, impossible limits, and making the future familiar

Mike Wystrach
Mike Wystrach
Belief, one hell of a drug.

Jan 19, 2026

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7 min read

Belief, one hell of a drug.

A story about certainty, doubt, and the futures we rehearse

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #03: Playing the Long Game, What Rome Can Teach Struggling Founders, and How to Learn Twice as Fast

Jan 14, 2026

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9 min read

The Advantage #03: Playing the Long Game, What Rome Can Teach Struggling Founders, and How to Learn Twice as Fast

Mike Wystrach
Mike Wystrach

Blog

The Best Career Advice I Ever Got at 25 (And Ignored for Years)

Jan 12, 2026

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4 min read

The Best Career Advice I Ever Got at 25 (And Ignored for Years)

Why short-term wins feel good and quietly destroy long-term outcomes.

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #02: Discipline without direction, choosing sides in the Cold War, and how to actually use AI

Jan 7, 2026

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8 min read

The Advantage #02: Discipline without direction, choosing sides in the Cold War, and how to actually use AI

Mike Wystrach
Mike Wystrach

Blog

Discipline is useless without Direction

Jan 1, 2026

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11 min read

Discipline is useless without Direction

Most people do goals backward, here is the order that actually works

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #01: Living an asymmetric life, the Rothschild information edge, and why sleep still wins.

Dec 31, 2025

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8 min read

The Advantage #01: Living an asymmetric life, the Rothschild information edge, and why sleep still wins.

Mike Wystrach
Mike Wystrach

The Advantage

A short weekly note on building better, smarter, faster.

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