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Oliver Buchannon
Mike Wystrach

Founder, operator, and investor sharing what works, what doesn’t, and what I’m learning.

The Advantage #20: Optimism, Iteration, and Spending on What You Actually Use

May 27, 2026

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4 min read

The Advantage #20: Optimism, Iteration, and Spending on What You Actually Use

Mike Wystrach
Mike Wystrach
The Advantage #19: The Founder's Real Job, One-Way & Two-Way Doors, Ray Kroc's One Big Call, and the Tool Replacing My Keyboard

May 20, 2026

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7 min read

The Advantage #19: The Founder's Real Job, One-Way & Two-Way Doors, Ray Kroc's One Big Call, and the Tool Replacing My Keyboard

Mike Wystrach
Mike Wystrach
The Advantage #18: Hiring Is the Highest-Leverage AI Play, Seth Godin on Promise Over Spend, Nike's Twenty-Year Focus, and the $800 Test I Take Every Year

May 13, 2026

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8 min read

The Advantage #18: Hiring Is the Highest-Leverage AI Play, Seth Godin on Promise Over Spend, Nike's Twenty-Year Focus, and the $800 Test I Take Every Year

Mike Wystrach
Mike Wystrach

Blog

AI Did Not Replace Our Recruiters. It Made Them 10x Smarter.

May 13, 2026

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5 min read

AI Did Not Replace Our Recruiters. It Made Them 10x Smarter.

How we are using AI to hire — and why hiring is the highest-leverage place a founder can deploy it.

Mike Wystrach
Mike Wystrach
The Advantage #17: Bet on the Frozen Aisle, Choosing Your Struggle, Kodak's Cash Cow Trap, and Engineering Daily Delight

May 6, 2026

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16 min read

The Advantage #17: Bet on the Frozen Aisle, Choosing Your Struggle, Kodak's Cash Cow Trap, and Engineering Daily Delight

Mike Wystrach
Mike Wystrach
The Advantage #16: Raise Like a Closer, Earn Your Future Self, Build a Factory for New Projects, and the Surprising Edge of Creatine

Apr 15, 2026

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1 min read

The Advantage #16: Raise Like a Closer, Earn Your Future Self, Build a Factory for New Projects, and the Surprising Edge of Creatine

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #15: Thirty-seven to Three Hundred and Fifty, Big Futures Beat Deadlines, Ecosystems Create Openings, and Anticipation Extends the Reward

Apr 8, 2026

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1 min read

The Advantage #15: Thirty-seven to Three Hundred and Fifty, Big Futures Beat Deadlines, Ecosystems Create Openings, and Anticipation Extends the Reward

Mike Wystrach
Mike Wystrach

Blog

The Seven Must-Dos in Raising Venture Capital

Apr 8, 2026

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5 min read

The Seven Must-Dos in Raising Venture Capital

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #14: The Cost of Building, Jensen, Experts Move Fast, and Email Gets Handled

Apr 1, 2026

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1 min read

The Advantage #14: The Cost of Building, Jensen, Experts Move Fast, and Email Gets Handled

Mike Wystrach
Mike Wystrach
I Spent $3,000 and 100 Hours Building an AI Agent. Here's What I Learned.

Mar 31, 2026

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5 min read

I Spent $3,000 and 100 Hours Building an AI Agent. Here's What I Learned.

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #13: Simple Lessons, Paper Prices, and Energy That Spreads

Mar 25, 2026

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1 min read

The Advantage #13: Simple Lessons, Paper Prices, and Energy That Spreads

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #12: Starting Gets Cheaper, Boring Businesses Build Millionaires, the Frontier Returns, and Hitting Bombs & Networking

Mar 18, 2026

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1 min read

The Advantage #12: Starting Gets Cheaper, Boring Businesses Build Millionaires, the Frontier Returns, and Hitting Bombs & Networking

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #11: Basis Points Beat Breakthroughs, Pixar's 21-Year Bet, and the Optimist's Edge

Mar 11, 2026

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1 min read

The Advantage #11: Basis Points Beat Breakthroughs, Pixar's 21-Year Bet, and the Optimist's Edge

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #10: The $1.5B startup I would build cheaper today, the 1994 window, and the AI team trick

Mar 4, 2026

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8 min read

The Advantage #10: The $1.5B startup I would build cheaper today, the 1994 window, and the AI team trick

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #09: Cutting Horse Opens for Business, New Jobs Get Invented, and the Right Partner Changes the Outcome

Feb 25, 2026

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12 min read

The Advantage #09: Cutting Horse Opens for Business, New Jobs Get Invented, and the Right Partner Changes the Outcome

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #08: The Machine Learns Your Voice, the iPhone Moment Repeats, and the Newsletter Writes Itself

Feb 18, 2026

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12 min read

The Advantage #08: The Machine Learns Your Voice, the iPhone Moment Repeats, and the Newsletter Writes Itself

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #07: The Aisle Stops Selling, Environments Start Winning, and Friction Becomes Freedom

Feb 17, 2026

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10 min read

The Advantage #07: The Aisle Stops Selling, Environments Start Winning, and Friction Becomes Freedom

Mike Wystrach
Mike Wystrach

Blog

You Won't Lose Your Job to AI. You'll Lose It to an AI Power User.

Feb 17, 2026

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11 min read

You Won't Lose Your Job to AI. You'll Lose It to an AI Power User.

Why AI fluency, not AI usage, will separate the winners from the displaced

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #06: When Thinking Gets Cheaper, Luck Gets Designed, and Focus Gets Sharper

Feb 4, 2026

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9 min read

The Advantage #06: When Thinking Gets Cheaper, Luck Gets Designed, and Focus Gets Sharper

Mike Wystrach
Mike Wystrach

Blog

The Grocery Shelf Is No Longer Where Velocity Is Won

Jan 29, 2026

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7 min read

The Grocery Shelf Is No Longer Where Velocity Is Won

A Cutting Horse Thesis on the Digitization of Discovery

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #05: The Best Time Ever to Start, The Hardest Time to Last

Jan 28, 2026

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9 min read

The Advantage #05: The Best Time Ever to Start, The Hardest Time to Last

Mike Wystrach
Mike Wystrach
CPG’s Golden Era Belongs to Builders, Not Speculators

Jan 22, 2026

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5 min read

CPG’s Golden Era Belongs to Builders, Not Speculators

Why patience, product obsession, and long-term thinking win in today’s market

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #04: The belief advantage, impossible limits, and making the future familiar

Jan 21, 2026

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7 min read

The Advantage #04: The belief advantage, impossible limits, and making the future familiar

Mike Wystrach
Mike Wystrach
Belief, one hell of a drug.

Jan 19, 2026

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7 min read

Belief, one hell of a drug.

A story about certainty, doubt, and the futures we rehearse

Mike Wystrach
Mike Wystrach

The Advantage Newsletter

The Advantage #03: Playing the Long Game, What Rome Can Teach Struggling Founders, and How to Learn Twice as Fast

Jan 14, 2026

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9 min read

The Advantage #03: Playing the Long Game, What Rome Can Teach Struggling Founders, and How to Learn Twice as Fast

Mike Wystrach
Mike Wystrach
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A short weekly note on building better, smarter, faster.

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