Practical Edge

The Advantage #41: From the Red Carpet to Cactus Water & No Is Part of the Process

At 21 he was left with basically no teeth and no jaw. Today he is co-founder of a cactus water brand his famous friends put their own money into.

The Advantage #40: The Most Risk-Averse Entrepreneur in the World & Why LeBron Still Has a Coach

He applied to Shopify seven times. He will not quit a job until his side income doubles his salary.

The Advantage #39: The Kim Kardashian Test & the First Tool to Show Up Twice on the Podcast

She drank the product for a year before she became a co-founder. That is the test.

The Advantage #38: From a 2.1 GPA to an Eight-Figure Business by 23 & the Trade I Guarantee You Will Turn Down

He had a 2.1 GPA, special ed, and no network. At 23 there are more than 100 people at the company he started in a park.

The Advantage #37: Fifty Dollars and a Suitcase to Nine Figures & Two Burners, or Three

The Advantage #36: From a COVID Baking Habit to a Multi-Million Dollar Brand & the Most Underinvested Marketing Channel You Have

She built the audience six years before she had anything to sell. Then the part nobody does: moving them somewhere she owns.

The Advantage #35: $3,000 a Month for a $150,000 Hire & Why I Stopped Taking Notes

Find the places where you are the constraint, and take yourself out of them.

The Advantage #34: From Reality TV to Two NYC Gyms & the Case for Doing Hard Things on Purpose

The Advantage #32: The Rx to a $600M Bootstrapped Exit & How to Beat the CIA

The Advantage #31: $30M With Under 30 People & the 20-Page PDF That Starts a Business

The Advantage #30: Let's F***ing Go & the First Dollar That Changes Everything

The Advantage #29: This Ain't Check Cashing Country

The Advantage #28: Hostage Negotiation for Founders and Why Ask Why?

The best founders do less telling and more asking. Two questions that prove it.

The Advantage #27: The Best Product Does Not Win & Money Loves Fast Decisions

Process and speed decide who wins. Plus: money loves fast decisions.

The Advantage #26: What I Really Made on the Freshly Sale, Why the Trophies Are a Trap, and Turning a $20 AI Into Your Executive Coach

What a big exit is really worth, why the trophies are a trap, and a $20 executive coach.

The Advantage #25: Why Founders Actually Manifest Reality, and the 30-Day Program That Rewired Me

A 24-minute case for the founder's real job, and the $15 bet that taught me how to do it.

The Advantage #24: Choose the Pain Before You Choose the Prize & A Tool No One is Using Right

There is no universally right path, but there is a cost to every path.